Google puts out a quarterly AdWords newsletter. The newsletter contains very useful industry, retail and other information directly from Google. This is a good source to keep on top of the industry.
Edit your notifications preferences within your AdWords account, as follows:
- Login to your account.
- Select the My Account tab.
- Select Account Preferences.
- On the left-hand side you’ll see the Language and Notifications Preferences; click edit to set your preferences.
- Check the box for Newsletters.
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Pay-per-action advertising is a new AdWords pricing model that allows you to pay for completed actions that you define. The actions include sales leads, product sales, or pageviews. To set it up, you’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in ad units on their site.
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Ever Consider Google as your Big Brother?? Well think again, what you will read here may surprise you.
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If you want to write to your blog and schedule a post at a later time. (more…)
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Adwords CPC content Ads test closed. Although I am still participating in the Beta. I will not be posting any further information about it here. The following three paragraphs are my exact response to Google for this feature.
One of my biggest complaints is not the CPC content feature but that lack of tools in the content ads site selection area.
The number of impressions a site receives is not enough data. Also when viewing the sites its sometimes impossible to even find out where the ads are showing or if they are showing any Google ads at all.
For this feature to work, I think we need to see more tools for site selection and better metrics about the sites that host the ads, such as where the ads are located on the site and the number of page views per ad unit. I believe the tool set needs to more closely resemble that of search ads. Lets share some of that AdSense data and make this thing work.
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