Google AdWords, search engine marketing, small business management and other topics.
Don’t know what RSS is or how to use it? Basically RSS is and acronym for “Really Simple Syndication” used to syndicate information (news, blogs, etc). For readers, it allows you to bring all of your information into a location of your choice. For website authors, it provides a way to syndicate your content. I found this simple video at Jack Humphrey’s blog. It does a great job of explaining both what RSS is and how to use it.
On May 8 2007 Google announced the release of a new redesigned Google analytics interface. The announcement was made at the eMetrics Summit in the bay area. The new look is being added to existing Google analytic accounts in the coming weeks. If your running any type of ad campaign, and your not tracking its performance, then your probably making a big mistake. Google Analytics is a pretty good tool for such tracking.
Believe it or not, lots of small business owners do not understand how to tap the power email. Fax machines and telephone calls are very much the primary communications tools for lots of small businesses. Effective use of email can be a great tool for improving small business management.
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Does your email address brand your business? When you give out your email address do, customers even know that its a business email address? Branding your business is important to its success and its a portion of what marketing is all about. An email address provides an important and very cost effective opportunity to brand your business.
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Cache Date as the New Google PageRank. Aaron’s posted a short piece on his blog . What I found interesting about this, is its rarely referred to as being important. My feeling is that the cache dates value is underrated because its an indication of the websites health.
Given Google’s reliance on core domain authority and displaying outdated PageRank scores, cache date is a much better measure of the authority of a particular page or site than PageRank is.
