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August 19, 2007

Google introduces the Ad Traffic Quality Resource Center

Filed under: AdWords — Kyle M Brown @ 7:58 am

Google introduces the Ad Traffic Quality Resource Center.

To help keep track of their various presentations, blog posts, articles, and more, they’ve created a new website to serve as the single source for all click fraud and ad traffic quality related information. The new site is called the Ad Traffic Quality Resource Center

One interesting document I found in the multimedia demo section was a report on Third Party Click Fraud detection systems (written August 2006). Read the summary:

Google has detected pervasive reproducible problems in the way third-party click fraud auditing firms gather and report their data. These problems cause their reports to contain fictitious clicks –- clicks which were never made on Google AdWords ads. Because of these fictitious clicks, third-party click fraud auditing firms significantly overestimate the number of clicks occurring on an advertiser’s account – and even more significantly overestimate the amount of “click fraud” detected.

Ad Traffic Quality Resource Center

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August 15, 2007

Cross campaign tools being removed from AdWords

Filed under: AdWords — Kyle M Brown @ 7:54 am

On August 20th, which is next Monday, Google is removing cross campaign tools from AdWords accounts. These tools are the ‘Copy or Move Keywords and Ad Text’ and ‘Advanced Search and Editing.’

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August 12, 2007

Upcoming Adwords change to the top ad placement formula

Filed under: AdWords — Kyle M Brown @ 4:45 pm

Upcoming Adwords change to the top ad placement formula. Over the next two weeks Google will be changing the Adwords placement formula.
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August 7, 2007

Google builds a Local Business and AdWords referral army

Filed under: AdWords, Google — Kyle M Brown @ 12:04 pm

Google is building an army for its Maps and Adwords products. Google is offering cash payments to anyone who completes its approval process.
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August 5, 2007

Wikipedia makes another move toward a Search Engine

Filed under: General, Google — Kyle M Brown @ 3:31 am

Wikipedia makes another move toward a Search Engine.
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