Adwords Demographic Targeting released!
Google releases Demographic Targeting for its AdWords PPC program. Allowing advertisers to target by age or gender.
What is demographic bidding? It’s a feature that helps
March 31, 2008
March 26, 2008
Google loses another executive to FaceBook
Ethan Beard confirmed that he has resigned from Google as its Director of Social Media to join FaceBook as its Director of Business Development. Seems to be a trend.
Says Ethan:
I think Facebook is great for a variety of reasons: the company has an innovative product with amazing growth, the team they have assembled is first rate, and the business is at a very exciting time in its development. I am excited to join Facebook at a time and in a role where I can have a significant impact on its core business and bottom line.
My initial thoughts were, why leave Google if innovation is what drives you. Google seems to have a handle on the innovation thing.
Becoming a faceBook employee Pre IPO is very good motivation.
More from Bloomberg and TechCrunch
March 25, 2008
Quick look at Googles Ad Manager free and hosted for publishers
Googles Ad Manager will allow publisher to manage ad inventory on their web sites. Guess we should have seen this one coming. Looks like a great product for managing Ads on web properties and the price is right.
Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers a
March 12, 2008
Short and free online website survey by Googles analytics evangelist
Avinash and Iperceptions have launched a new type of survey aimed at answering important questions efficiently. Did I mention that its free.
A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 3 questions that no website owner can live without.
One of the more scalable methods of listening is surveys, and the greatest survey in the world only has three questions!
- What is the purpose of your visit to our website today?
- Were you able to complete your task today?
- If you were not able to complete your task today, why not?
Watch the video
Get the complete story on Occam’s Razor
March 5, 2008
Adwords Adsense builder leaves Google for Facebook
Sandberg, currently vice president of global online sales and operations at Google, played a key role in building the search giant’s main advertising programs-AdWords and AdSense-during her six-year tenure.
I’m not sure what Sandbergs Key Role in the development of Adwords and Adsense actually consisted of but im sure her experience will be valuable to FaceBook.
She will start at Facebook on Mar. 24, overseeing departments including sales, marketing, business development and human resources and report directly to co-founder and CEO Mark Zuckerberg.
Full Story as reported by MediaPost
