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Google improves its adwords Conversion Tracking system.

What’s new?
You can now define and track your own conversion types that are important to your business. For instance, if you are selling flowers online, you might have one conversion type for Mother’s Day bouquets, and another for graduation bouquets to differentiate between your two best-selling products.

Defining and tracking several types of conversions will give you more detail about how conversions occur on your website. Using AdWords Conversion Tracking is also the first step towards qualifying for the Conversion Optimizer, AdWords’ CPA bidding feature which has helped many advertisers save time and money.

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Microsoft has decided that it is willing to increase its original offer of $31 per share to $33 per share for Yahoo according to the Wall Street Journal.

Microsoft this week indicated a willingness to raise its bid to as much as $33 per Yahoo share, attempting to avoid the hostile takeover battle Mr. Ballmer had threatened, according to people with knowledge of the situation.

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*The Top 10 converting retail sites online for March 2008:

1. Office Depot - 20.9%
2. QVC - 19.0%
3. Vistaprint - 18.3%
4. Roamans - 18.1%
5. Lands End - 16.2%
6. eBay - 15.7%
7. 1800flowers.com - 15.5%
8. Ebags.com - 15.3%
9. L.L. Bean - 14.6%
10. Pottery Barn Kids - 14.2%

This data is collected based on 1 million users that have given permission to have the URL’s that they vistit tracked.

*Marketing Charts

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I caught an interesting post over at anywired.com. There is a post with a list of common characteristics. I believe I am a combination of number 1, 5, and 8. I often clash with number 2, 3, and10.

1. The Perfectionist
2. The “Done is good enough”
3. The Devil on your shoulder
4. The Workhorse
5. The Innovator
6. The Technophile
7. The Guilt-Tripper
8. The Workaholic
9. The Scheduler
10. The Friend

Get the details of the list

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Google announces a forum specifically for users of adWords Editor

If you’re an AdWords Editor user, you’ll be happy to know that we’re introducing a new announcement-only Google Group devoted solely to information about AdWords Editor. When you subscribe to this group, you’ll receive product news, helpful tips, and other updates straight from the AdWords Editor team. All posts to the forum will be in English.

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