Use this plug-in when you need to perform code changes, updates or edits to your Wordpress blog and you don’t want your users to receive error pages or pages loaded with garbage code. This is very clean and professional method of performing maintenance. I have’nt used this plug-in so I can speak to its functionality but may in the future.
Note: According to the Author, this plug-in sends a 503 service unavailable for feeds and trackbacks stating that the service will be available in X. X is set by the admin. WordPress endorses this plug-in.
http://sw-guide.de/wordpress/plugins/maintenance-mode/
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Calacanis does a good job at stating the obvious but often overlooked. Good ideas are not very useful if they are’nt used. That can be the hardest part.
Sometimes a person can have so many ideas that they never focus on doing anything with any of them, because they’re busy thinking of new ones.
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The following defines the term “Assist” which is used in Yahoo Search Marketing’s reports.
YSM Assist
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SEW posted an set of tips that lead to a 100% increase in the conversion rate of their content Ads.
We’ve just finalized a test of the theory, and the results exceeded our expectations. We operated on a keyword-targeted content ad group that contained five different banner ads and one text ad. We split this into six new ad groups, one for each ad type.
They suggest splitting your content ads into specific Ad groups. This technique offers several benefits:
The main reason for isolating ad types into their own ad groups is that you can set separate max CPC bids for each one. Then you can optimize each ad group for maximum CTR and cost-per-conversion. There’s another side benefit: testing ad variations becomes easier to manage and track.
The complete story from SEW
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