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I haven’t had time to use Google Ad Planner but based on what Ive read, its a good tool.

A good review of Google Ad Planner is available here.

Google is offering FREE webinars on Audio Ads and Print Ads.

Over the next two weeks, we’re offering free webinars covering Google Print Ads and Google Audio Ads. Traditional media ads can drive more traffic and conversions to your website, all from customers that are local to your business – in these webinars, we’ll cover different ways you can expand your advertising reach with print and audio ads, including how to get started and best practices you can use once your campaigns are up and running.

• Google Audio Ads: Wednesday, June 11. Sign up here.
• Google Print Ads: Wednesday, June 18. Sign up here.

SEW posted an set of tips that lead to a 100% increase in the conversion rate of their content Ads.

We’ve just finalized a test of the theory, and the results exceeded our expectations. We operated on a keyword-targeted content ad group that contained five different banner ads and one text ad. We split this into six new ad groups, one for each ad type.

They suggest splitting your content ads into specific Ad groups. This technique offers several benefits:

The main reason for isolating ad types into their own ad groups is that you can set separate max CPC bids for each one. Then you can optimize each ad group for maximum CTR and cost-per-conversion. There’s another side benefit: testing ad variations becomes easier to manage and track.

The complete story from SEW

Posted on May 8, Google Adwords says that the landing page load time is used by Adwords to calculate quality score.

Google improves its adwords Conversion Tracking system.

What’s new?
You can now define and track your own conversion types that are important to your business. For instance, if you are selling flowers online, you might have one conversion type for Mother’s Day bouquets, and another for graduation bouquets to differentiate between your two best-selling products.

Defining and tracking several types of conversions will give you more detail about how conversions occur on your website. Using AdWords Conversion Tracking is also the first step towards qualifying for the Conversion Optimizer, AdWords’ CPA bidding feature which has helped many advertisers save time and money.