Facts about the Yahoo-Google Advertisment Agreement
If you have not heard by now, Google and Yahoo are working on an arrangement where Google Adwords ads, will appear on the Yahoo Ad network. Below is an official presentation on the agreement.
Archive for the ‘Pay Per Click Advertising’ Category
Double your Content Network conversions
SEW posted an set of tips that lead to a 100% increase in the conversion rate of their content Ads.
We’ve just finalized a test of the theory, and the results exceeded our expectations. We operated on a keyword-targeted content ad group that contained five different banner ads and one text ad. We split this into [...]
PPC Arbitrage being put to death
SEO Book highlights a few elements that contribute to the slow death of PPC arbitrage.
Optimize your AdWords campaign for the holidays
Writing campaigns specifically for the holiday season, may increase your sales and Click Through Rates for those ads. I don’t recall ever seeing large numbers of Pay Per Click ads specifically designed for holidays in the past. The Adwords team has some suggestions.
Do long tail keywords deserve much attention?
Do long tail keywords deserve much attention? A study done by engine ready software concluded that short keywords and key phrases consume most of the campaigns budget.
