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July 12, 2007

Pay Per Click Customers are taking longer to make a purchase

Filed under: AdWords, Pay Per Click Advertising — Kyle M Brown @ 12:00 am

Pay Per Click Customers are taking longer to make a purchase. If your running a PPC campaign this may be something to keep an eye on.

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June 19, 2007

5 Characteristics of a Pay Per Click Specialist

Filed under: Pay Per Click Advertising — Kyle M Brown @ 12:00 am

The following 5 characteristics, according to Tony Wright, are what you should look for in a Pay per click specialist.

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June 7, 2007

Local Online Advertising expected to grow 31% in 07

Filed under: Pay Per Click Advertising — Kyle M Brown @ 12:00 am

Local online search growth is expected to increase by 31% in 2007

For your information:

These charts show that Google took MORE search market share away from Yahoo and MSN

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June 1, 2007

Convert your AdWords leads with text messaging

Filed under: AdWords, Pay Per Click Advertising — Kyle M Brown @ 12:00 am

Ever wonder why a customer was interested enough to click your AdWords ad, get to your landing page and then leave without performing the action that you brought them there for? This process, uses text messaging in an interesting way. (more…)

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May 29, 2007

How to determine the success of a Pay Per Click Campaign

Filed under: AdWords, Pay Per Click Advertising — Kyle M Brown @ 12:00 am

Constant testing is a key factor in optimizing pay per click campaigns. A commonly raised question is how long should a test be performed before it is considered complete. The answer to this question will vary from campaign to campaign. Several variables determine the answer to this question. (more…)

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