6 figure transaction on eBay’s NEW Media Exchange platform
According to Marketingvox Oxygen, a Cable television Network for women, has secured an ad from Intel corporation via eBays media exchange.
read more about ebays media exchange
Oxygen Media has become the first cable network to have secured an ad sold through eBay’s Media Exchange platform, reports AdAge.
Adotas says:
Being the first successful seller on the advertising exchange, Oxygen has sold a schedule for the third quarter to Intel for a reported six-figure sum. Previous to this, Intel had not advertised on the network.
Some were skeptical of this idea stating that it will commoditize Internet ad space. It possible that this industry will have no other choice given nature of the Internet.
