Facebook working on an advertising system
According to WSJ.com Facebook is developing an advertising system.
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Eventually, it hopes to refine the system to allow it to predict what products and services users might be interested in even before they have specifically mentioned an area.
Sounds like a familiar concept (Adwords).
Cnet writes:
This hazy new advertising model would let marketers take advantage of the fact that members of the social-networking site share not only basic data like their date of birth, gender, and ZIP code; but also more targeted data like favorite bands, notable quotations, and occupation
