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July 26, 2007

People search for marketing and not for spam

Filed under: General, Google — Kyle M Brown @ 12:00 am

An interesting post from Seth Godin about how people search for what they are looking for with search engines and are more likely to accept advertisement encountered while using that means versus getting spam that they have no interest in, pushed to them (ie.Spam email with links to spam sites, Telemarketers, etc)

The result of Google and the prevalence of search means that people are far more forgiving of things that need to be sought out, and less patient than ever with selfish marketers that insist on showing up in your face.

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