Adwords content Ads CPC bidding Beta Testing - Part 1 Cont
After completing setup of a new campaign to test this new feature. The results to date have not been very different between the two accounts that we are testing.
One note that was made and reported back to Google, was that providing CPC for content ads is good, however the metrics used for selecting which sites to show the CPC content ads have not been expanded.
Having only, the number of impressions is not enough in my opinion. We need similar data to what is provided for the search ad network.
