AdWords Pay-per-action beta
Pay-per-action advertising is a new AdWords pricing model that allows you to pay for completed actions that you define. The actions include sales leads, product sales, or pageviews. To set it up, you’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in ad units on their site.
Read more about Pay-Per-Action here
Here are some details:
Ad placement: Pay-per-action ads are only shown on sites in the Google content network. Publishers choose specific pay-per-action ads that are relevant to their site and can place them in a new ad unit on their page.
Ad formats: You can create text ads, image ads, or our new text link ad format in your pay-per-action campaign. Text link ads are brief text descriptions that take on the characteristics of a publisher’s page. These Javascript-based ads will display like regular hyperlinks and allow publishers to embed these links inline with other text to promote your product or service.
Pricing: You define a fixed amount that you’d like to pay for a completed action based on the value of that action to your business. You’ll only pay when that action is completed, not for a click or impression. For example, you may wish to pay $1 every time a user fills out a lead form on your site and $5 when a purchase is made.
Tracking: Google conversion tracking allows us to determine when an action that you’ve specified has been completed on your site. If you’re already using conversion tracking, you’ll be able to quickly enable existing actions for your pay-per-action campaign by adding the amount that you’re willing to pay. For new conversion tracking users, you’ll need to add a small amount of code to your website after you define your actions.
Beta Test Requirements: At this time, the pay-per-action beta test is only available to advertisers in the United States. In addition, you must already be using conversion tracking or be able to implement conversion tracking code on your website so that we can track your completed actions.
(PPA) Pay-Per-Action appears to be a hybrid of AdWords existing functionality. It offers advertisers the ability to choose what actions they are willing to pay for versus the standard AdWords format which only allow a cost to be associated with a click. Also, making these Ads available to Adsense publishers via the content network is standard, however the ability to allow ads requiring specific actions is new.
I believe this new feature should result in a better (CTR) click through rate and better use of budget. We requested to be beta testers and will follow up here with news.
