I think this is a good idea that has a lot of potential. I’m personally not that familiar with Wadja so I added a link below if you want to know more about them.
Sponsoring specific words in the searches that is today a peculiar feature of Google’s model used in searching will now be enabled with the new services offered by Wadja. The network now allows advertisers to sponsor words in SMS text messages sent by the members. Today Wadja is the most visited dedicated mobile social network site in Europe, at least it is how it positions itself.
Site: Wadja
Source: Ecommerce-Journal.com
Good article.I am here to add some informations abut wajda that it is an powerful mobile networking tool which is useful to make friends , set up our profile, upload/download music/videos/photos, chat, read RSS feeds, send and receive emails.So I too say that Wadja is the most visited dedicated mobile social network site.Thanks for your effort.