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August 15, 2007

Cross campaign tools being removed from AdWords

Filed under: AdWords — Kyle M Brown @ 7:54 am

On August 20th, which is next Monday, Google is removing cross campaign tools from AdWords accounts. These tools are the ‘Copy or Move Keywords and Ad Text’ and ‘Advanced Search and Editing.’

Read more on adwords tool removal

The following statement is listed in the adwords accounts “Tools” section beneath “Modify Your Campaign”:

The ‘Copy or Move Keywords and Ad Text’ and ‘Advanced Search and Editing’ tools will be removed from all AdWords accounts on August 20th, 2007. These features are still available in Adwords Editor, which you can download for free. Learn more

Although these tools are being removed from the AdWords web interface, they will remain available in the AdWords Editor which is a free program.

I would like to have seen this tool remain online in addition to being added to the Adwords Editor. Separating these into two different locations means having to access both of these applications simultaneously.

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