Display Ads to surfers by age or gender with Google Adwords
Google announced a new feature called “demographic bidding” that allows ads to be displayed based on demographics, which gives you (the advertiser) the ability to target your ads so that they are only shown to certain segments of surfers.
The segment’s that can be targeted are, age and gender. There was a similar feature announced in 2006, that allowed demographic targeting to more granular segments, including age, gender, race, income level, and the number of children in the household. The previous feature is known as “demographic site selection.” Note that this is NOT the same feature I am writing about today. These are two different features.
For further explanation, note that demographic site selection is based on comScore Media Metrix data , an Internet audience measurement provider. While the new feature demographic bidding is based on data provided by publishers that collect this type of data from its surfers (i.e. social networking sites like MySpace).
Both are content network specific features.
Googles definition of this new feature (demographic bidding)
