Get paid to use AdWords Radio Ads
Google is paying advertisers to use its Radio Ads.
Google recently launch a promotion for its Audio Ads product that will give advertisers a $2,000 credit toward future radio spots if they spend at least $1,000 on a single campaign.
Some are saying that this is an indication that the Radio Ads program is not as successful.
Google must be having a real hard time selling those radio ads to have to resort to such a blatant attempt to buy market share.
Others suggest the opposite
Meanwhile, Andy Beal on the Marketing Pilgrim blog suggests a trio of factors that could have inspired the promotion. He questioned whether the Audio Ads product is struggling, but suggested the ads may just be too expensive (thus, the search giant can afford to cut back on profit) or even that Google’s radio ads are doing very well and that the “two-for-one” deal is just a way to ensure continued success.
“This move was designed to get the very small advertisers that are currently using search to try the audio ads,” said Natalie Swed Stone, U.S. director of national radio, OMD. “If you look at the Audio Ads online interface, it’s geared toward people who don’t really know about buying radio. It leads them through the criteria, helps them create the ad, and says here’s what you need to do to reach your target.”
Results from different users of the Radio Ads program say
As for advertisers who have already tried the Audio Ads service, reactions range from stellar to abysmal. In a testimonial published on the Google Audio Ads info pages, Needham-based virtual phone firm GotVMail touted increases in “new customer revenue by more than 7% and site traffic by more than 5%.”
Meanwhile, a marketer at the Digital Point search engine forums gives a lengthy, detailed account of three Audio Ads campaigns that ran in 12 differently sized markets for $100-$500 per week.
The site owner concludes that radio ads were better suited for branding and weren’t easily trackable–but also expressed a cautious optimism, saying: “At this point, I can’t say it’s a bust or a success and I will continue testing, probably around $500 a week for the rest of the year to really determine if it works. Radio is about the only affordable way to brand and target offline.”
In my opinoin Radio Ads still appear to be a great, efficient, innovative system for small business owners to advertise in the Radio market.
