Google AdWords on Radio?
Google has spent the last year or so putting together deals with both traditional and satellite radio, to offer Radio Ads via the Google AdWords program.
Google Audio Ads is an extension of the AdWords platform, allowing advertisers to create and manage radio advertising campaigns using the AdWords’ online interface. These Ads will offer detailed reporting, targeting by demographic, location, and station type, and provides easy access to the radio programming market . Very simialr to the AdWords search advertising .
Reports in your AdWords account, will show how much you’re spending, where and when your ad is playing. Advertisers will also be able listen to a recording of the ad as it was played on the radio!
While Radio advertising is not new, this innovative and easy access to using it is. I think it will be interesting to see the results of using Radio Ads in this manner. Although cost has not been fully disclosed, Google does say “You are in complete control over how much you spend” and “Factors such as the number and size of the markets you select, as well as the time of day that your ad will run, will affect the amount you’ll need to spend.”
This should prove to be very powerful for small business owners that lack large marketing budgets, in the same way the Search Engine Marketing has.
