Google AdWords Website Optimizer adds new features
The Website optimizer has three new features. We took a breif look at the new features and provided feedback. They are as follows:
1. The ability to create A/B split experiments. A/B experiments are used for testing different page layouts and comparing the results to find what works best.
more on A/B split experiments
multimedia demo to learn how to set up an A/B experiment.
2. Access Website Optimizer directly from the My Client Center. The is a convenience above all else.
3. The experiment list is now automatically sorted so the most recent experiments appear at the top and the ability to delete experiments.
Access the Web Optimizer by visiting the tools page of your AdWords account.
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