Google introduces the Ad Traffic Quality Resource Center
Google introduces the Ad Traffic Quality Resource Center.
To help keep track of their various presentations, blog posts, articles, and more, they’ve created a new website to serve as the single source for all click fraud and ad traffic quality related information. The new site is called the Ad Traffic Quality Resource Center
One interesting document I found in the multimedia demo section was a report on Third Party Click Fraud detection systems (written August 2006). Read the summary:
Google has detected pervasive reproducible problems in the way third-party click fraud auditing firms gather and report their data. These problems cause their reports to contain fictitious clicks –- clicks which were never made on Google AdWords ads. Because of these fictitious clicks, third-party click fraud auditing firms significantly overestimate the number of clicks occurring on an advertiser’s account – and even more significantly overestimate the amount of “click fraud” detected.
