Google Print Ads expanded
Google expands its Print Ad service. Advertisers can use Googles Adwords system to place ads in as many as 225 newspapers across the country. This effort is said to have begun in 2005 unofficially and officially in November of 2006.
Read More about Google Print Ads expansion
Small Business owners can now place bids for ad space in local or national newspapers directly through the AdWords interface. No more calling newspapers by phone asking for a specific person or persons, or visiting the local ads office and finally, an alternative to the fixed pricing for ad space in print.
Some advertisers have seen good returns:
For example, Covad, a provider of T1 Internet connection services and one of the initial testers of the Print Ads system, saw a marked increase in ad response rates for specific geographies where it ran online and offline newspaper ads, he said.
“They saw a roughly 20 percent increase in the quality of leads and in sales, as compared to control markets where they didn’t run newspaper ads,” said Spinnell. “Online plus print actually gives a multiplier effect to a marketer’s bottom line.”
This announcement brings Google one step closer to becoming a new advertising company by reaching into traditional advertising channels.
Click the pick below to see where print ads are located within Adwords.
