Google versus eBay?? UPDATE
This story continues to expand. eBay pulled its AdWords campaign following an aggressive move by Google promoting Google Checkout geared toward eBay Live participants. eBay has now decided to go back to (end the so called experiment) adwords advertising on a smaller scale.
Read more about Google versus ebay
EBay spokesman Hani Durzy said the experiment proved that eBay didn’t need to spend as much on Google ads, which generally run to the right of Google’s regular search results.
Durzy wouldn’t provide dollar or percentage figures but said that eBay’s pullback from AdWords in the United States would be “significant.”
Google apparently has confirmed eBay’s return to AdWords.
Google spokesman Brandon McCormick confirmed that eBay returned to AdWords on Friday afternoon.
“Over the last seven years, we have worked closely with eBay to drive customers to their site and build value for their business and the business of their sellers,” McCormick wrote in an e-mail. “We look forward to a continued partnership.”
Read the complete story here
