GoogleCheckout and Adwords conversion tracking equal an Idea
This topic is that Google AdWords conversion tracking does not work with Google Checkout. This questions was raised on Google Groups and reported by SEO Roundtable.
Read more about Google Checkout and Adwords conversion tracking
Tamar ask the question
Why doesn’t Google Checkout work with Google AdWords? That makes no sense to me. I hope that this is a work in progress for the Google AdWords and Google Checkout teams.
Its interesting that AdWords conversions are not automatically tracked when using Google Checkout. Has Google just simply not thought of this yet? Seems unlikely, OR maybe there is no incentive for Google to use AdWords conversion tracking for GoogleCheckout.
If the advertisers don’t know which keywords are converting, then they’ll keep them all. They may even add more, which could increase cost.
The click through rate is a good indicator of which keyword and Ads combination are working but if you dont know which keywords are converting into sales (in the case of Google Checkout), then your missing an important result of your campaign.
This article reminded me of an idea I had for a pseudo application. Its composed of 4 parts.
- Adwords - Run ads to sell X product
- Landing Pages - Highly customizable landing pages with movable, titles, text, photos, etc
- GoogleCheckout - for checkout
- Google Analytics - to track the entire customer process
