Holiday Spending Online is starting earlier.
According to 2007 Holiday eSpending Report, shopping for the holiday season is starting earlier for many shoppers. This report polls 800 random online shoppers and looks for trends. Most of the 2007 reports are based on 2005 - 2006 trends.
“This year we’re seeing people begin their online holiday shopping earlier, with 56 percent reporting that they have either started or finished their online holiday shopping, up 10 points from 46 percent this time last year,” said Lori Iventosch-James, director of e-commerce research at Harris Interactive.
“In mid-October we began to see non-travel e-commerce sales pick up,” comScore Networks spokesman Graham Mudd said. He added that from last January through October, e-commerce was showing 18 to 20 percent growth over the same period a year earlier, and “for the holiday season we’re expecting to see even more”.
