Optimize your AdWords campaign for the holidays
Writing campaigns specifically for the holiday season, may increase your sales and Click Through Rates for those ads. I don’t recall ever seeing large numbers of Pay Per Click ads specifically designed for holidays in the past. The Adwords team has some suggestions.
We suggest creating a separate, fine-tuned winter holiday campaign with specific, narrowly focused ad groups and relevant keywords to attract potential customers.
Again, I could be wrong but I don’t think that many Pay Per Click advertisers focus on holiday optimized ads. We have run a few in the past for holidays like Mother’s Day but never for the Xmas Holiday Season. Mostly because, the results were not glaringly different than that of the non holiday ads. Maybe we will test a few for the 07 Holiday season.
Using product specific detailed ads with mention of the holiday in question may help create holiday specific ads. This link contains a list of holidays and instructions on writing targeted product ads.
