Using the AdWords Search Query Performance report
Using the Google AdWords Search Query Performance Reports. This report allows advertisers to see the search queries that were used to trigger their ads on the search network.
Read more about search query performance reports
Simply drill down to your report center, and select the “Search Query Performance Report” type. Select the elements you want the report contain and execute it.
Two of the benefits are the ability to see exactly which key phrases were used to trigger your ads and which ads were triggered.
The report can also prove very useful for removing keywords from campaigns. For example, if the reports shows that a “Broad” keywords is triggering an ad that is being clicked but does not convert, you may want to place that on the negative keywords list.
Also, an analysis of this report could provide useful information for targeting new keyphrases or longtail keyphrases.
Highlights of the Search Query Performance Report:
- The report only includes queries for ads that were shown and clicked on
- The report includes search network data only
- Search query performance data is available from May 2, 2007 and onward
- Search queries are different from keywords, so data from this report will most likely not match up to a Keyword Performance report or your Campaign Summary page
The complete articles is posted on the AdWords Blog
