Google searches queries are increasing!
According to comScore, Googles search queries have increased since this the same time last year. ComScore has altered its measurement system, which previously captured queries made at major search engine websites.
Read more on Search queries
The new measurement system expands the view and now includes many other items including “Partner Search” or sites that redirect traffic to a major search engine.
Under the new system, Google Inc. rose to 55.2 percent from 46.2 percent a year earlier. Yahoo! Inc.’s share of queries fell to 23.5 percent from 29.8 percent a year ago, the biggest decline among the top five search engines. See chart 1.
chart 1.
This is a more accurate measurement in my opinion and should be included in the measurement.
The expanded search report includes the top ten search properties as seen below in chart 2:
chart 2.
About comScore’s:
comScore’s mission is to leverage the power of the Internet to increase the effectiveness and efficiency of our clients’ sales and marketing efforts. We help our clients generate superior ROI by providing knowledge of customers, competitors and markets that aids in the design and execution of more powerful sales and marketing strategies.
