Do long tail keywords deserve much attention?
Do long tail keywords deserve much attention? A study done by engine ready software concluded that short keywords and key phrases consume most of the campaigns budget.
Read more about long tail keywords
Executing a “long tail” strategy is critical to campaign success, but don’t let it distract you from the power of searches “short head” — that handful of keywords that drive most of your cost and conversions.
If your monitoring your account closely, you may see this type of behavior. The long tail keywords are less likely to triggered as they are more unique, take longer to type into the search engine, etc.
the 5 highest spending keyword phrases in a typical account comprised 52% of the total account spend. The 10 highest spending keyword phrases meanwhile accounted for 60% of the total PPC account spend
This graph shows most of a pay per click’s campaign goes to short keywords and key phrases. It would be nice to know what sample size was used for this study.
