Pay Per Click success and failure story. Here!
The story tells of an scenario where businesses in similar industries used Pay Per Click Marketing. One business went about it the correct way by doing their homework and the other, made a common mistake, they made an uninformed decision to do something presummed to be easy.
Read more about Pay Per Click here
Two chocolate companies used Pay Per Click advertsing. One company dedicated resources to the initiative and continues to grow sales. The other company, made an uninformed approach, spent thousands of dollars which resulted in less than 6 sales.
“It really comes down to knowing what you’re doing,” Sturm told Siegel. “You make a terrific chocolate, but you’re not in the online marketing world. Pay per click is slightly easier to do than other forms of advertising, but it’s still difficult to do right.”
Ive heard alot of references made to Pay Per Click Advertising as something that you can lose a lot of money on very very fast. I agree. In fact, one could lose a lot of money by making uninformed decisions on just about anything.
Do the research FIRST. Start with small trials and whatever budget you wish. If it does not work for you then hire a consultant. I’d be willing to bet that you wont find any other means of advertisment with the same return on investment potential, that will even allow this type of testing before committing to a large non-refundable contract.
A similar story I posted about uniformed professionals.
