Keep It Simple Stupid for SEO
10 good bullets from wolf’s blog on SEO.
1 Unique TITLE tag for each page that includes your page’s targetted keyword(s) plus the benefit followed by Company/Site name.
2 Unique META Description tag for each page that should be used to enforce the page’s usefulness and be the marketing pitch to the visitor.
3 A CSS styled H1 tag centered around the page’s main keyword(s) focus - as a side note when I spoke with Matt Cutts at SMX Advanced he said Google doesn’t weigh the H1 tag any heavier than an H2 or H4, but it shouldn’t be used more than once.
4 Content that is both informative, unique, and useful by fulfilling a need of your target audience.
5 URLs in a non-dynamic descriptive format.
6 A flat site structure with breadcrumb links.
7 Absolute internal linking.
8 An html user friendly site map plus the backup parachute of a sitemap.xml file.
9 Robots.txt file blocking any duplicate content (print pages, etc).
10 Using 301 sever side redirects to consolidate similar pages and domain changes, including canocalization such as www vs non-www.Other notes:Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links.
http://www.wolf-howl.com/seo/kiss-seo/
Tags: seo tips
